From building product to project: get your products specified and BIM-ready with Cadpro

Know your audience and provide the right data

To make your Revit families genuinely useful and usable in BIM projects, you need to understand who will be using them and what critical information they need. Designers often require visual accuracy, while engineers focus on technical data such as dimensions, weight, or outputs for analyses and Bills of Materials. If you develop furniture, your customers are more likely to want visually pleasing designs, whereas if you create air conditioning units, they will require information and the ability to understand weight, dimensions, outputs, etc.

You also need to include the core information that most specifiers expect, such as dimensions, model numbers, performance data, warranty details, maintenance instructions, and contact information. The balance between visual presentation and practical data is what makes Revit content valuable in BIM projects.

How Cadpro helps: We’ve worked with hundreds of product suppliers and can help you understand the types of content end users value. When developing Revit content, we strike a balance between visual detail and performance, ensuring your content is usable across various disciplines. We’ve also developed Product Data Templates (PDT) that standardise the critical information we recommend you include.

Treat Revit content as a marketing tool for your business

Revit families and content are more than a technical tool; they’re a marketing asset. If your product content is easy to find, accessible, and professional, it increases your brand’s visibility among BIM professionals and improves specification rates.

Hosting and gating Revit content on your own website or third-party library means every download captures a lead and a new potential business relationship. Additionally, branded metadata within your Revit content and embedded links to product catalogues or websites provide your business with exposure and further brand awareness across industries.

How Cadpro helps: We not only develop your content to include branded metadata and links, but we can also advise on the best way to host, promote, and capture leads from it, whether that’s via your website or third-party libraries.

Keep content efficient

BIM professionals are less likely to use your content if it causes problems and slows down their projects. If a file is too large and cumbersome, it can cause issues for the Revit project it is being used in.

How Cadpro helps: Our experts build families to industry best practice standards, rationalised, functional, and easy to use. Meaning your products get specified in more projects.

Build a feedback loop

Speak to and develop mechanisms for receiving feedback from those who use and download your Revit family files. This will help you understand what works and what can be improved. A feedback loop enables you to continuously develop your Revit content, making it as useful and seamless as possible for your clients to incorporate into their Revit projects.

How Cadpro helps: We encourage feedback processes and can update or refine your content as standards evolve, keeping your product families current and competitive.